The agency wasn’t drowning in work — they were drowning in links. For every new campaign, the team created dozens of unique URLs for emails, ads, influencer drops, and landing pages. Each client wanted full analytics. Each campaign had multiple variations. Each link had to be labeled, shortened, tracked, and delivered. And that process? Manual. Repetitive. Error-prone.
It was only a matter of time before something broke. And it did.
One morning, a client flagged that all links in a paid campaign redirected to the wrong offer. The damage wasn’t massive, but the trust was. That’s when the agency decided to rebuild their link management — with automation at the core.
They integrated their internal campaign dashboard with the Surl.li API.
Now, every time a new campaign is created, the system automatically:
generates short URLs via API,
tags them by source, channel, and audience,
assigns them to the right analytics bucket,
and stores everything under the client profile — instantly.
No human handling. No Excel tracking. No duplicated links.
Let’s say a team member sets up a Facebook ad campaign for a cosmetics client. The backend now calls the API with the original link, applies tags like utm_campaign=fb_june_glow, and returns a neat, branded short link. It’s embedded in the ad — and instantly ready for tracking.
What changed?
First, consistency. Every campaign now follows the same tagging and shortening logic — reducing human error to near zero.
Second, speed. What took 20–30 minutes per campaign is now done in under 30 seconds.
Third, reporting. Because each link is tracked with parameters, clients receive real-time dashboards showing CTR, source performance, and channel ROI — without needing a single manual screenshot.
And when something needs to change — like updating the destination link or reallocating traffic — it’s done via API in seconds. No emails. No waiting for the “dev guy.” Just direct, live control.
The agency didn’t just fix a workflow — they unlocked scale. With link generation off their plate, the team can focus on strategy, creative, and growth. Not spreadsheets.
Marketing runs on data. But data begins with the click. And in this case, the click begins with a link that just works — automatically.