A single link that opens a world of options — sounds simple. But most “link-in-bio” tools end up doing either too much, or not enough. And almost none of them tell you what’s working.
So what if your multi-link wasn’t just a list — but a smart, trackable tool?
Here’s how to build a multi-link that does more than redirect — one that gives you data, flexibility, and control.
Step 1: Define your goal, not just your links
Before throwing in five random URLs, ask yourself: What do I want users to do first? Prioritize that link. Whether it’s signing up, buying, or reading — structure matters.
Step 2: Create a clean short URL
Don’t paste a raw multi-link in your bio or campaign. Instead, generate a short branded link (like yourbrand.surl.li/bio) that redirects to your multi-link page. This keeps the experience clean, mobile-friendly, and trackable from the very first click.
Step 3: Design for clarity, not decoration
Each link should have a short, clear label. Think “📩 Contact Us” vs. “Full Service Inquiry & Information Form.” Add icons only if they guide, not distract.
Step 4: Enable tracking per link
This is where most setups fail. You shouldn’t just track the first click on the multi-link — you need to know which internal links users tap. With the right tool, each button inside your multi-link can be tracked independently.
Step 5: Keep it mobile-first
Most users will view your link on their phone. Make sure buttons are thumb-friendly, links open in-app when relevant, and loading is fast. Avoid any external clutter.
Step 6: Update without breaking anything
You’ll want to change offers, links, or campaigns over time. Don’t start over. With Surl.li, your main short link stays the same while you update internal links and labels anytime — without losing your analytics history.
Step 7: Review performance, not just clicks
Good multi-links tell you more than “how many clicked.” They show you which links performed, how users behaved, and where they dropped off. That’s the real value of a trackable setup.
So no, a multi-link page isn’t just a list of options. It’s a guided flow. And when every link inside it is short, trackable, and prioritized — you’re not just sharing more. You’re converting better.
Because smart links don’t just send traffic. They show you what it’s doing.