Surl.lt articles

How to use short links in customer support

In 2022, a telecom company discovered that over 25% of their support tickets were actually caused by users not reading the help articles — even though links were provided. Why?

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Do short links affect SEO? Myths and facts

In a 2019 study, over 70% of marketers admitted they avoided using URL shorteners in content marketing — not because they weren’t useful, but because they believed they hurt SEO.

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Top 7 niches where short links give the highest ROI

In 2017, an airline ran a global flash sale, but their SMS campaign used full-length URLs. Over 40% of recipients couldn’t even open the link — it broke on older devices. Same offer, same....

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Short links in presentations: how not to spoil the impression

In 2009, a NASA scientist accidentally inserted a full, unformatted URL into a slide for an international space conference. It wrapped over four lines, broke the layout, and became the only thing the....

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Seasonality and links: how to adapt campaigns to different periods of the year

In marketing, time doesn’t pass — it shifts. One day, audiences crave cozy content and pumpkin spice. The next, they want beachwear and flash sales.

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Which is better: dynamic or static short links?

They say URLs are just bridges — but not all bridges are built the same. Some are made of stone, unmoving and permanent. Others are drawbridges: adaptable, flexible, responsive.

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Survey: How do you use short links? (collecting feedback)

Not every click tells a story. But every short link does. Some get dropped into email footers without a second thought. Others are deployed with surgical precision in influencer campaigns or used to t...

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10 creative ways to insert a short link into your content

Some people see links as simple bridges. But in reality, they're doors — and the way you frame that door can decide whether someone opens it or walks right past. A boring, bare link in a wall of text....

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Why should you hide a referral link behind a shortened one?

Imagine a magician about to perform a magic trick: if the audience notices the hidden wire, the illusion is shattered. Referral marketing works the same way - show the mechanics and curiosity fades, s...

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The impact of page load speed on conversion (and how short URLs help)

A hummingbird’s wings beat eighty times per second; if a flower delays its nectar by even a blink, the bird is gone. Online shoppers have the same reflex: add three seconds of page load time and...

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Shortening links on Instagram, TikTok and other social networks

There was a time when a link was just a string of characters — a digital path from A to B. But today, on platforms like Instagram and TikTok, a link is real estate.

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Surl.li for educational projects: time saving and analytics

magine handing out printed assignments with links three lines long, filled with random characters, slashes, and question marks. Now imagine asking 30 students to type them correctly. You already know....

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Digital marketing trends 2025: short links as a must-have

Let’s skip the fluff: the digital landscape in 2025 isn’t just fast—it’s feral. Algorithms change overnight, privacy policies rewrite the rules, and consumer habits evolve between morning coffee and l...

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How bloggers and influencers use short links

Imagine a world where you have just 1.7 seconds to grab someone’s attention. That’s not a poetic exaggeration—that’s the hard reality of today’s online attention span. In that blink of an eye, a capti...

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Are short links safe? How to check and protect yourself

Long before the internet, humans followed trails—animal tracks, footprints, symbols carved into trees. We trusted the signs to lead somewhere safe or meaningful. Today, we click links. But the princip...

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Psychology of clicks: how an interesting headline works in a link

A finger hovers over the screen—not out of urgency, but hesitation. In that split-second pause, something powerful happens. It's not logic that drives the click. It's a whisper in the brain: "I need t...

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10 Creative Ways to Embed Short Links into Your Content

In the fast-paced world of digital communication, every click matters. Whether you're running a blog, social media account, marketing campaign, or newsletter, using short links isn’t just ab...

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