Every marketer has faced this: digging through spreadsheets, emails, or Slack threads trying to find that one short link used in last month’s campaign. It’s inefficient, error-prone, and slows down the team. The solution? Build a centralized library of short links in Notion — a simple, flexible, and collaborative way to keep everything organized.
Why You Need a Short Link Library
Short links aren’t just URLs; they’re data points. Without a proper system, you risk:
Duplicate links that mess up analytics.
Lost UTM tags, making reporting inaccurate.
Wasted time searching for old links.
A Notion library solves all of this by creating a structured, searchable database for your entire team.
Step-by-Step Setup
1. Create a Database
In Notion, create a table and set up key columns such as:
Short Link – paste your shortened URL here.
Original URL – for reference and context.
Campaign Name – link to your marketing initiative.
Channel – where the link is used (email, social, ads).
Date Created – to keep track of freshness.
Notes – for custom tags or special instructions.
2. Automate with Surl.li
To avoid manual copy-paste chaos, integrate Surl.li with tools like Zapier or Make. Every time you generate a new short link, it can automatically populate your Notion database with the URL, tags, and metadata.
3. Use Filters and Views
Notion’s filters and views make your library smarter. For example:
A Kanban board to view links by campaign status.
A calendar view to track when links were created or updated.
Quick filters to find links by platform or date.
4. Keep It Updated
Assign responsibility to a team member — or automate the process entirely — to ensure the library stays clean and accurate. Regular reviews also help eliminate outdated links that should be retired.
The Benefits
Faster collaboration – everyone knows where to find approved links.
Consistent branding – no more mismatched URLs in campaigns.
Better analytics – when every link is tracked and organized, reports are more reliable.
Final Thoughts
A short link library in Notion is more than a convenience — it’s a productivity booster. With a well-structured database and smart automation powered by Surl.li, your team can manage campaigns faster, track performance accurately, and scale without the usual chaos.