Automation isn’t just a trend anymore — it’s a necessity for modern marketing teams. When you’re managing dozens of campaigns across multiple platforms, manually generating short links can quickly turn into a time-consuming mess. That’s where integrating with Zapier or Make turns chaos into a smooth, automated workflow.
Why Automate Link Creation
Short links are a foundation for clean analytics and better performance tracking, but creating them manually for every email, ad, or post wastes valuable time. Automation solves this by:
Eliminating repetitive tasks – links are generated automatically when new content or campaigns go live.
Reducing human error – no more broken or incorrectly tagged URLs in ads or newsletters.
Centralizing tracking – every link follows the same structure, making performance reports more accurate.
How It Works in Practice
Set up a trigger – for example, when a new blog post is published in your CMS or when a Google Sheet row is updated with campaign data.
Add an action – the system sends the long URL to your link shortener via API.
Receive a ready-to-use short link – instantly saved in your spreadsheet, CRM, or messaging platform, ready for distribution.
Imagine launching a new product campaign: as soon as your team adds a landing page URL into a database, your automation flow generates a branded short link and sends it to your Slack channel for immediate use in ads or social posts.
Why Surl.li Fits Perfectly
With Surl.li, integration is seamless. Its API works smoothly with Zapier and Make, enabling custom workflows tailored to your specific processes — whether you’re running five links a day or five hundred.
The Bottom Line
Automation through Zapier or Make isn’t just about saving time — it’s about scaling with precision. When every link is automatically shortened, tagged, and tracked, your team can focus less on routine tasks and more on optimizing campaigns for results.